To Ensure the best Locations

Perfect site Surveys

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The (right) Place

FranchisingCenter.

Location & target group search

Country Mapping

A well-thought-out expansion plan is what can be a growth accelerator for the franchise formulas and its business partner.

Country mapping is a way of preparing a plan with longevity. The right location may be a matter of patience.

Research

What every plan needs is the right data about the market or country where the franchise brand wants to start. What competition is there, what is the price level? Which fee structures are common? In short, prepare to be well prepared!

Data Harvesting

Every commercial organization would do well to think about harvesting data. That can make sense to enter into and maintain a conversation with customers. In addition, it is smart to harvest that demographic. Collect data to better substantiate the choice for the next location. Harvesting data to directly better reach the target group at the start of a new location.

Preparation

We are sure you need to therefore carry out a commercial and legal audit of the formula together with you. To help a foreign franchise we check the manual, the house style, marketing elements, and the franchise contract against our standards and legislation.

Culture

Each country has its own culture and its own culture of entrepreneurship and how entrepreneurs work within a franchise brand. We advise every organization to thoroughly research this Dutch culture and to familiarize itself with it in order to avoid disappointment.

Sweetspot Analyses

When the operational growth plan for locations has been worked out, the choice is made where to start?

On the basis of which socio-demographic information do you do this. The timing of matching a franchisee to the right location is critical to growing the franchise brand